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Practical Guide for the Development of Biodiversity-based Tourism Products

Practical Guide for the Development of Biodiversity-based Tourism Products
Pages 64
Price 20.00 €
Language English
ISBN 978-92-844-1340-9
All Languages Available


Click for the electronic version.

The world is celebrating the International Year of Biodiversity. As an important contribution to this event, UNWTO prepared the Practical Guide for the Development of Biodiversity-based Tourism Products.

The aim of the Practical Guide is to offer a collection of tools and methodologies paired with step-by-step systems that show local product developers and tour operators how to develop sustainable biodiversity-based tourism products.

Without theoretical complexities, this Guide is addressed to product developers interested in practical how-to instructions and it is intended for immediate implementation of biodiversity-based tourism products.

Table of Contents

  • Preface
  • Acknowledgements
  • Aim of the “Practical Guide”
  • 1 Introduction
    • 1 1.1 Tourism and Biodiversity
    • 1 1.2 Linking Sustainable Tourism and Biodiversity Conservation
    • 1.2.1 Sustainable Tourism
    • 1.2.2 Product Development
    • 1.2.3 Community Involvement
  • 2 Internally (within a destination) Initiated Tourism Products
    • 2.1 From Tourism Products to Tour Packages
    • 2.2 Who Are the Initiators and What Capacities do They Need
    • 2.3 Natural Assets Data Collection
    • 2.4 How to Design Tourism Products
    • 2.5 Timing of the Tourism Product
    • 2.6 Pricing of the Tourism Product
    • 2.7 Marketing of the Tourism Product 
    • 2.8 Monitoring and Evaluation
    • 2.9 How Best to Satisfy Clients and Locals
  • 3 Externally (outside of a destination) Initiated Tourism Products
    • 3.1 How Tour Operators Identify Good Local Tourist Agencies Committed to Biodiversity Conservation
    • 3.2 How Tour Operators Measure the Characteristics of a Well Managed Destination
    • 3.3 How Tour Operators Check the Sustainability of the Local Part of the Tourism Chain
    • 3.4 How Tour Operators Adjust Quality and Quantity (in time and space) of Biodiversity Based Tourism Goods and Services
    • 3.5 What Tour Operators Consider When Contracting Local Partners (benefit sharing with communities)
    • 3.6 How to Create an Image for a Product Line (product branding)
    • 3.7 How to Compare with other Products and Markets (benchmarking)
    • 3.8 How to get the Clients on Board (marketing)
    • 3.9 How to Maintain the Lifecycle of a Product or Package
  • 4 Examples of Good Practice and Lessons Learned
    • 4.1 Internally Initiated Tourism Product Development: Development of a Biodiversity-based Tourism Product: ‘Adopt a Coral’
    • 4.2 Development Process of the Tourism Product
    • 4.3 Development Process of a Tour Package
    • 4.4 Lessons Learned
    • 4.5 Media Promotion
  • Recommendations
  • Glossary
  • Bibliography


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