Abstract

The aim of the Practical Guide is to offer a collection of tools and methodologies paired with step-by-step systems that show local product developers and tour operators how to develop sustainable biodiversity-based tourism products.

Without theoretical complexities, this Guide is addressed to product developers interested in practical how-to instructions and it is intended for immediate implementation of biodiversity-based tourism products.

Table of Contents

• Preface
• Acknowledgements
• Aim of the “Practical Guide”
• 1 Introduction
  • 1 1.1 Tourism and Biodiversity
  • 1 1.2 Linking Sustainable Tourism and Biodiversity Conservation
  • 1.2.1 Sustainable Tourism
  • 1.2.2 Product Development
  • 1.2.3 Community Involvement
• 2 Internally (within a destination) Initiated Tourism Products
  • 2.1 From Tourism Products to Tour Packages
  • 2.2 Who Are the Initiators and What Capacities do They Need
  • 2.3 Natural Assets Data Collection
  • 2.4 How to Design Tourism Products
  • 2.5 Timing of the Tourism Product
  • 2.6 Pricing of the Tourism Product
  • 2.7 Marketing of the Tourism Product 
  • 2.8 Monitoring and Evaluation
  • 2.9 How Best to Satisfy Clients and Locals
• 3 Externally (outside of a destination) Initiated Tourism Products
  • 3.1 How Tour Operators Identify Good Local Tourist Agencies Committed to Biodiversity Conservation
  • 3.2 How Tour Operators Measure the Characteristics of a Well Managed Destination
  • 3.3 How Tour Operators Check the Sustainability of the Local Part of the Tourism Chain
  • 3.4 How Tour Operators Adjust Quality and Quantity (in time and space) of Biodiversity Based Tourism Goods and Services
  • 3.5 What Tour Operators Consider When Contracting Local Partners (benefit sharing with communities)
  • 3.6 How to Create an Image for a Product Line (product branding)
  • 3.7 How to Compare with other Products and Markets (benchmarking)
  • 3.8 How to get the Clients on Board (marketing)
  • 3.9 How to Maintain the Lifecycle of a Product or Package
• 4 Examples of Good Practice and Lessons Learned
  • 4.1 Internally Initiated Tourism Product Development: Development of a Biodiversity-based Tourism Product: ‘Adopt a Coral’
  • 4.2 Development Process of the Tourism Product
  • 4.3 Development Process of a Tour Package
  • 4.4 Lessons Learned
  • 4.5 Media Promotion
• Recommendations
• Glossary
• Bibliography