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The Spanish Outbound Travel Market to Africa and the Middle East

The Spanish Outbound Travel Market to Africa and the Middle East
Published
Pages 98
Price 75.00 €
Language English
ISBN 978-92-844-1366-9
All Languages Available
English

Abstract

This report is part of the activities undertaken by UNWTO to support African and Middle Eastern countries in benefiting from the growing Spanish outbound travel market. The report aims to provide countries in Africa and the Middle East with, on one hand, a better understanding of the Spanish market – its size, main characteristics, needs and expectations – and on the other hand, information on the most efficient actions required for increasing tourism flows from the Spanish market to these two regions.

Table of Contents

  • Acknowledgements
  • Introduction
  • Executive Summary
  • Overview of the Spanish Economy Key Messages
    • The Spanish Economy in Figures
      • Political Glance
      • Population
      • Economic Figures
  • The Spanish Outbound Travel Market Key Messages
    • The Spanish Outbound Travel Market in Figures
      • Trips and Expenditure Abroad
    • Profile of the Spanish Outbound Traveller
      • Top Destinations
      • Main Tourism Source Regions in Spain
      • Means of Transport
      • Booking Behaviour
      • Seasonality
      • Travelling Abroad by Purpose of Visit
      • Preferred Accommodation
      • Use of Internet
      • Activities while Abroad
      • Other Relevant issues
  • The Spanish Outbound Market to Africa and the Middle East Key Messages
    • The Spanish Outbound Market to Africa and the Middle East
    • Why do the Spanish Travel to Africa and the Middle East?
    • Description of a ‘Typical’ Trip to Africa and the Middle East
      • Top Destinations in Africa and the Middle East
      • Seasonality
      • Trip Profile: Analysis of Tour Packages
      • Composition of Target Groups
      • What Do Spanish Like in Destinations of Africa and the Middle East?
      • What Do Spanish Most Dislike About Destinations in Africa and the Middle East?
      • Sources of Information for Travelling to Africa and the Middle East
  • SWOT Analysis Key Messages
    • Strengths of African and Middle Eastern Destinations in the Spanish Market
    • Weaknesses of African and Middle Eastern Destinations in the Spanish Market
    • Opportunities for African and Middle Eastern Destinations in the Spanish Market
    • Threats for African and Middle Eastern Destinations in the Spanish Market
  • Reaching the Spanish Market Key Messages
    • Reaching the Spanish Consumer
      • Media Habits
      • Use of Online Channels
      • Booking Patterns
    • Reaching the Spanish Trade
      • Understanding the Structure of Travel Trade in Spain
      • Interest of Spanish Tour Operators in Africa and the Middle East
    • Recommended Marketing Tools and Actions
  • Fitur – A 30 Years Committed to Tourism
  • Annexes
    • Annex I – Examples of Tour Packages Available in Spain
    • Annex II – Air Passengers from Spain to Africa and the Middle East
    • Annex III – Air Ticket Sales of Spanish Travel Agencies to Destinations in Africa and the Middle East
    • Annex IV – Public Holidays in Spain in 2010
    • Annex V – Global Distribution Systems (GDSs) Air Bookings from Spain to Africa and the Middle East
    • Annex VI – Border Crossing Formalities and Travel Advisories
    • Annex VII – How to Make Trade Fair Participation Profitable
    • Annex VIII – Methodology: Questionnaire and Project Planning
    • Annex IX – Terms of Reference
    • Annex X – Complete List of Acknowledgments
  • Bibliography
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75.00 € / Piece(s)