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All Publications of the UNWTO available in this Shop.

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Manual sobre turismo accesible para todos - Alianzas público-privadas y buenas prácticas

New Manual sobre turismo accesible para todos - Alianzas público-privadas y buenas prácticas

0.00 €
Esta publicación está solo disponible en versión electrónica y es gratuita.

Pinchar www.e-unwto.org para acceder a la versión electrónica.

El Manual Turismo accesible para todos – Alianzas público-priv...

(Language: Spanish)
Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0

New Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0

125.00 €
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication.
(Language: English)
Guide pratique de la gestion des destinations touristiques

New Guide pratique de la gestion des destinations touristiques

45.00 €
Cette publication est une contribution majeure au développement du professionnalisme dans le domaine de la gestion des destinations. Elle entend être un guide pratique démontrant comment traduire les concepts dans la réalité. En outre, elle présente un intérêt considérable pour les universitaires car elle tient compte de l’apport d’autres spécialistes et chercheurs à ce domaine
(Language: French)
Air Connectivity and its Impact on Tourism in Asia and the Pacific

Air Connectivity and its Impact on Tourism in Asia and the Pacific

75.00 €
This publication includes a series of case studies from cities in Asia and the Pacific that illustrate the crucial role of air transport as an engine of economic growth and job creation. It shows how well-designed and well-coordinated tourism and air transport policies can underspin the growth of tourism while emphasizing the role of low-cost carriers (LCCs) in the transformation of air transport in the region.
(Language: English)
Number of Products: 186
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New Publications

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